test del gusto

What does the term “Taste Test” mean?

Through an exclusive algorithm, validated by neurogastronomic studies and enhanced by artificial intelligence, the Taste Test provides personalized and educational recommendations, promoting product development. This innovation merges science and creativity to establish deep connections with consumers and revolutionize the food industry.

If there’s anyone who knows, it’s us. Consumers’ taste preferences are a complex multi-sensory experience that goes well beyond the simple act of eating and drinking.

What we perceive as flavor, is the result of an intricate choreography between our taste buds, our nose, our sense of sight, and even our memories and emotions.

This is where the Taste Test comes into play. The test is an essential tool for exploring and understanding the sensory preferences and perceptions of each of us. But let’s start with the basics.

What is the Taste Test?

The Taste Test is a proprietary scientific method based on a maximum of ten questions, aimed at understanding people’s sensory preferences in various food categories.

This analysis makes it possible to examine individual taste preferences and formulate a profile for each user that reflects which sensory variables he or she prefers and the level of intensity of each one.

It’s a crucial part of the research conducted in the food and restaurant industry in order to better understand consumers.

Traditional methods and approaches in the Sensory field

Traditionally, sensory analyses aimed at studying consumer preferences use methods commonly known as affective methodologies and, in particular, the hedonic scale. This type of analysis asks consumers participating in the study to rate how much they liked a product. 

This methodology, however, has some limitations, primarily related to the small number of participants in the study. In fact, at least one hundred individuals should be involved, though, even so, they won’t represent the entire population and can provide only an indication of preference/acceptability. Another major obstacle of this method is the fact that it can only be conducted on products that have already been developed. This means that, before releasing a new food product onto the market, companies have already conducted extensive research as part of its development process, without any certainty that consumers will actually like it.

How we do it

At Vinhood, it all starts with the Taste Test, based on our proprietary algorithm.

In less than a minute, and through just a few simple questions, the test figures out consumers’ food preferences and eating habits in order to define their Taste Identity. The result that’s shared with users is their Taste Character, which they can then use when selecting and consuming the products suggested by the algorithm and available in our catalogue...

Based on studies in neurogastronomy, the test has been validated by more than 500 tasting sessions, almost 2 million people, and gastronomic, sensory, and neuroscientific studies conducted in collaboration with universities and top research centers. Its predictive ability is enhanced by artificial intelligence and the accuracy of the results is approximately 80%.

Application of the Taste Test

The taste test is useful in various contexts:

  • Recommendations: understanding consumers’ preferences allows companies to recommend products that match their sensory profiles, thus reducing dissatisfaction and increasing brand loyalty. At the same time, it’s possible to organize targeted promotional offers. 
  • Edutainment: the test helps to educate consumers about a product in a fun and engaging way.
  • Sustainability: by receiving recommendations that are in line with their taste character, food waste is minimized as consumers are more likely to select items that match their sensory preferences.
  • Product Development and Improvement: the data collected from the quiz, and subsequently subjected to in depth analysis, is transformed into information that companies can use to develop new products or improve existing ones so that they better meet consumers’ tastes.

The Taste Test serves as a valuable window through which to explore the complex world of human taste preferences. As technology and science evolve, this tool continues to guide innovation in the food industry and create sensory experiences that are increasingly engaging for consumers.

Merging science and creativity, Vinhood is committed to creating unique and memorable experiences for consumers, starting with a profound understanding of their tastes and preferences.