Dear Product Developer don’t shoot an arrow in the dark
Lack of relevant focus and depth in data around consumer food habits and preferences, is costing the retail and brands in the F&B sector unparalleled lost opportunities each year. Vinhood looks at how to collect the right data points
In the dynamic world of business, making informed decisions regarding product development, marketing strategies, and customer satisfaction is crucial, especially in the F&B market.
One significant challenge that companies face in the sector, is determining the suitability and acceptance of a product without having all direct insight into consumers’ preferences they need.
Identifying and understanding these preferences is essential for businesses to create products that resonate with their target audience. However, without access to accurate data, companies are left in the dark, relying on assumptions or guesswork, which can lead to significant risks and potential failures.
Avoid failing at knowing what your consumers want
This is where our expertise comes in.
By harnessing the power of data on consumers’ habits around taste and consumption, F&B companies can gain insights into customer behaviour, preferences, and trends, enabling them to make informed decisions on their marketing, communication and also commercial strategy that are more likely to resonate with their target audience.
Embracing data-driven decision-making not only reduces risks but also enables companies to deliver products that cater to customer needs, ultimately driving growth, profitability, and customer satisfaction.
Adopting a profitable consumer profiling approach
We’ve created a unique sensory approach that combines science and behavioral analysis: we study people’s taste through their perceptions and emotions, to understand what guides them and what satisfies them.
This knowledge allows us to help companies, retailers, and producers create the best products and promote them on the market, in order to acquire clients and build unique relationships through successful strategies based on their clients’ taste preferences.
Our data analysis algorithms, marketing solutions, and proprietary technology, successfully used by hundreds of companies, make our services one of a kind.
To date, more than 1.5 million tests, conducted in over 38 countries, have provided the following results:
+85% of clients are satisfied with the provided product recommendations
+5% increase in sales
+5% increase in NPS (Net Promoter Score)
We are the Taste Agency, it’s time to get in touch with us: