Establish a relationship between new consumers and the brand, and strengthen the relationship with the most loyal customers, both online and offline.
What we did:
During Design Week 2020, at the pop-up store,we used VINHOOD’s sensory approach to allow consumer to choose the brand of coffee from the catalogue that was most compatible with their taste preferences and with what we call their taste identity.
We designed the experience of the consumers who visited the pop-up store to be new and unique at all times via every channel, both physical and digital.
At the pop-up store:
Online at www.lavazza.it:
Learn more about our specific solution: Taste ID.Test