Our taste Characters: discover them all

Taste is a complex perception that involves not only the taste buds, but also the sense of smell, sight, and even memories and emotions. Discovering your own taste profiles can transform the consumption experience, making it more mindful and satisfying.

In this context, Vinhood stands out for its innovative and scientific approach to studying consumer taste preferences. Through our method, we help both consumers and companies better understand taste, creating a deep and personalized connection with the products.

Vinhood’s Approach

What we use is an exclusive algorithm, validated by neurogastronomic studies and enhanced by artificial intelligence, to analyze consumers' sensory preferences.
This real taste test, which takes less than a minute and is based on a few simple questions, allows us to define each consumer's "Taste Identity," their unique taste profile. This methodology, applied to over 2 million people in 40 countries, has been fine-tuned with artificial intelligence, reaching a predictive accuracy of 80%.

Read also: Sensory profiling: how it works and why it’s useful

The benefits of the Taste Test

Vinhood’s taste test offers several benefits. Firstly, it enables companies to offer products that perfectly meet consumers’ preferences, reducing dissatisfaction and increasing brand loyalty. Additionally, through edutainment, it educates consumers in an engaging and fun way, improving awareness and reducing food waste.
Finally, it provides companies with valuable data for product development and improvement.

Sensory profiling

Vinhood has developed a sensory profiling system that identifies different taste profiles based on individual preferences.
This system takes into account sensory variables and the preferred intensity level for each one, creating a detailed profile that reflects each person’s taste preferences.

Such profiling allows the mapping of consumer preferences worldwide, providing a comprehensive overview of taste trends in various countries.

Practical Applications

An individual's taste profile can influence various areas of food and beverage consumption. For example, we collaborated with Eataly Chicago to improve the customer shopping experience through the "Taste Advisor", a system that helps consumers discover their taste preferences and make informed choices.

This approach led to a significant increase in customer satisfaction and wine sales during special events.

Case Study
Eataly Chicago 

The experience at Eataly Chicago with Vinhood is a perfect example of how sensory profiling can revolutionize retail. Vinhood’s "Taste Advisor," accessible through kiosks and tablets within the store, transformed wine selection into an educational and engaging journey. The results included increased sales, greater customer satisfaction, and enhanced interaction between staff and customers.

Lavazza and Birrificio Angelo Poretti

Vinhood has also collaborated with companies like Lavazza and Birrificio Angelo Poretti to improve consumer relationships through taste-based personalized solutions.

These collaborations led to increased customer loyalty and improved sales, demonstrating the effectiveness of Vinhood’s sensory approach in creating deep, lasting connections. Discovering your taste profiles is not only a fun exercise but a crucial step towards more mindful and satisfying consumption.

Thanks to a scientific and innovative approach, consumers can explore their taste preferences in depth, while companies can use this information to develop products that better meet market needs.

With Vinhood, the journey into the world of taste becomes a personalized and engaging experience, capable of transforming the way we perceive and consume food and beverages.