Improve the experience of customers and staff in the Chicago store through new solutions developed for the brand’s specific target (Americans with a passion for food and Made in Italy products).
Get to know customers better in order to satisfy them in the long-term, creating a database of wine lovers.
Develop the in-store business through events and engagement.
What we did:
Launch a physical and digital solution that was made available to consumers through wall totems or tablets, used by the staff. A digital and physical “store advisor” that allows consumers to quickly and engagingly discover and purchase wines that are perfectly compatible with their tastes and/or help the staff in their first approach with consumers in order to direct them towards or tell them about their chosen wine. Furthermore, consumers can download the VINHOOD application in order to continue the experience at home. The entire experience is guided by VINHOOD’s content (technical and emotional content, pairings with recipes, songs, books, etc.), subdivided by the various wines that have been categorized according to their taste character.