The Vinhood Producers Project supports you in making your wine tourism offer unique, from booking the tasting to when your customers visit you again.

For you, a producer who wants to grow by satisfying people’s preferences based on their tastes, interests, and level of knowledge, allow your customers to experience a different tasting, combining your knowledge with our expertise, ensuring a unique experience.

How? Engage your customers right from the start, even before the tasting!

Benefits for you and your customers

After studying the wine sector for years and talking with its stakeholders, we’ve identified the major challenges and have the solution to eliminate them.
  • Reduce customer waiting times
  • Make the tasting experience more enjoyable
  • Gather feedback on your products
  • Use product feedback to enhance sales
  • Collect customer contacts to build a genuine and lasting connection
  • Provide customers with engaging content about wines and the winery
  • Receive suggestions and assistance to improve wine tourism activities

Start now

Our subscription plans

Subscribe now

View and download the facsimile of your contract here

They have already chosen us

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wine tourism value in Italy in 2024
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average receipt per booking
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of those who book are between 25 and 34 years old
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direct sales margin vs distribution/Ho.Re.Ca margin

Contact us to learn more about our project.

Make your offer unique with us: together, we will create the best offer to ensure unique experiences for your customers. In the winery, and beyond.

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Frequently Asked Questions

Vinhood collects all contacts that customers leave on the digital platform following current GDPR practices. Vinhood may send communications regarding users’ tastes and preferences and Vinhood’s partner entities.

Our mission is to bring innovation to the Food & Beverage sector by applying sensory analysis and food science methodologies in novel ways to profile consumer taste preferences.

Qualitative Phase

  • Academic Approach: a team of experts in sensory analysis and gastronomy uses both human and scientific methodologies.
  • Initial Study: investigates habits, uses, and trends to formulate hypotheses for validation in the next phase.

Quantitative Phase

  • Data Collection: detailed analysis to identify characteristic aromas, tastes, and consumer trends.
  • Hypothesis Integration: collected data integrates initial hypotheses and refines taste testing to gather additional market insights.

Implementation Phase

  • Continuous Data Collection: ongoing analysis of consumer data from taste tests and product selections.
  • CRM Strategy Development: constantly improving solutions to foster long-term consumer loyalty.

Taste Test

  • Mantra: knowing to taste better.
  • Predictive Algorithm: based on Neurogastronomy studies, validated through over 500 tasting sessions and nearly 2 million individuals.
  • Accuracy: achieves 90% accuracy in results.
  • Categories and Countries: analyzes 7+ product categories across 40 countries worldwide.

  • 85% Customer Satisfaction: Customers are satisfied with the product recommendations provided.
  • 5% Sales Increase: Sales have seen a 5% increase.
  • 5% Net Promoter Score (NPS) Increase: There has been a 5% improvement in the Net Promoter Score.

Our scientific approach and use of artificial intelligence continually refine our predictive capabilities, ensuring consumers make informed and personalized choices about the products they love.

Starter Plan
Cost: €49/month
Promotion: 3 months free
Setup:

  • detailed product and cellar information collection
  • product categorization (10 products included; additional products categorized for an extra fee)
  • activation of digital catalog for categorized products with detailed printable PDF sheets
  • winery staff training: delivery of instruction booklet and 1-hour virtual meeting for activity presentation

The Starter plan includes:

  • welcome and tasting kit (digital graphic material for printing)
  • digital solution provision on the website (widget)
  • digital solution provision in the cellar via QR code (web app and widget)
  • email collection sharing
  • reporting: user access to view digital solution data via Vinhood-managed platform
  • maintenance: assistance with catalog changes for already categorized products or images
  • producer page (to be activated by the end of 2024)

Activatable Add-ons
Additional and customizable paid services:

  • tasting Path: guided tasting journey through the app, recommending wines one at a time based on customer tests.
  • buyer Challenge: competition among buyers to find new purchasers
  • participation in additional events: promotion of products and services at Vinhood’s B2B and B2C events
  • extra products for categorization: beyond the 10 included

Special promotions or benefits

  • 3 months free service
  • additional month of service for each recommended cellar that signs a contract with Vinhood

The VINHOOD Buyer Challenge is an annual competition involving the buyers of a winery, aimed at finding new purchasers, increasing sales, and enhancing customer loyalty. During a trade fair, the staff engages the buyers with the Taste Test, through which they can register to receive updates on the competition. At the end of the year, there will be prizes awarded to the top participants.

The Tasting Path allows participants to follow a guided tasting journey, viewing one product at a time based on their taste preferences (#Character). It starts with less alcoholic and complex products, progressing to more structured ones, and concludes with sweet options. To unlock the next product, customers must provide feedback on the one they just tasted and have the opportunity to answer a short quiz.

Currently, we offer three tests:
  • Taste Test: in less than a minute, through a few simple questions, this test explores your preferences and eating habits to define your Taste Identity. This includes the #TasteProfiles, essential for guiding you in selecting and enjoying your favorite products on any occasion.
  • Expert Test: a quick and immediate test like the classic Taste Test, but with more technical questions, tailored to your higher level of product knowledge. You can access it by answering the first question of the Taste Test and clicking: “No, let me tell you what I like!”
  • Recipe Test: this is divided into Recipe Search and Ingredient Test. Users can choose a recipe from our database, which contains thousands, and see which profile and wine pair best with it. The Ingredient Test allows users to create a recipe they plan to prepare and discover the perfect pairing.

The Taste Characters are a system designed to simplify the complex language of products, making it accessible and connected to personal preferences and consumption moments. While it’s easy to get to know products, the way they are described often becomes complicated. The Taste Characters aim to bridge personal taste with the ideal product, allowing people to talk about what they love in a simple and personalized way.

We await you here!
Customer care: partner@vinhood.com
Project managers: martina@vinhood.com; soraya@vinhood.com