Our solutions
Portfolio optimization
Thanks to the profiling of over 2.5 million consumers in 40 countries, we analyze eating habits and taste preferences to support you in optimizing your product portfolio. We identify growth opportunities, highlight taste areas that are already saturated, and fill the gaps, allowing you to align your offering with the real needs and desires of your consumers.
Expansion into new markets
We offer a targeted service for expansion into new markets, identifying synergies between different geographical areas to optimize costs and enhance understanding of consumer preferences. This approach reduces the risks associated with new launches, ensuring a strategic entry into the markets.
Expansion into new markets
We offer a targeted service for expansion into new markets, identifying synergies between different geographical areas to optimize costs and enhance understanding of consumer preferences. This approach reduces the risks associated with new launches, ensuring a strategic entry into the markets.
Development and validation of NPD
Through our digital solution and in-depth analysis of market trends and target preferences, we reduce the risk of failure in new product development. The data collected globally drives targeted innovations, facilitating effective collaboration between marketing, R&D, and sensory teams for an integrated and successful approach to product development.
Edutainment content
With our tests and interactive product sheets, rich in clear and detailed information, you can effectively engage your customers, strengthening their trust and purposefully guiding their purchasing decisions.
Personalized campaigns
With our marketing strategies tailored to taste preferences, consumption occasions, and consumer expertise levels, you can increase engagement rates and, consequently, brand loyalty.
Personalized campaigns
With our marketing strategies tailored to taste preferences, consumption occasions, and consumer expertise levels, you can increase engagement rates and, consequently, brand loyalty.
Data-driven innovation
With over 2.5 million profiles and an in-depth understanding of taste preferences in more than 40 countries, we can support you in a data-driven, marketing-oriented innovation process. Your R&D team will receive inputs guided by your consumers’ real taste preferences.
Our partners
