Birrificio Angelo Poretti: Innovating the digital beer experience
Birrificio Angelo Poretti transformed its digital journey with Vinhood’s sensory Taste Test, turning standard e-commerce into a personalized discovery path that boosted engagement and conversions.
The challenge
In a saturated beer market, standing out online is not just about visibility, it’s about engaging consumers in meaningful ways. Birrificio Angelo Poretti, a brand deeply rooted in Italian brewing tradition, wanted to bring its product portfolio closer to consumers by creating more interactive, personalized, and conversion-oriented digital experience.
"Every day, we strive to understand the evolving needs of the market. We wanted to believe in Vinhood’s approach — to offer consumers a new tool to better understand their taste preferences. Vinhood provided a winning solution to help them discover which beer from our wide range suits them best."
— Serena Savoca, Marketing & Corporate Affairs Director at Carlsberg Italia, in an interview with Horecanews at the project’s launch.
The solution: Vinhood's Taste Test
To achieve this, Poretti integrated Vinhood’s Taste Test into its digital ecosystem, transforming a standard e-commerce path into a sensory-driven discovery journey.
The digital flow was structured into four engaging steps:
- Dedicated Landing Page - inviting users to discover their ideal beer.
- Interactive Test - quick, engaging questions uncovering personal taste preferences.
- Beer Character Discovery - results presented as relatable characters with sensory science based descriptions.
- Personalized Catalogue - tailored beer recommendations with detailed sensory profiles and a direct “I want it” purchase button.
This approach allowed consumers not only to browse, but to play, discover, and connect with beers on a deeper level, turning shopping into a memorable and emotional experience.
Experience the solution yourself — Try it here
The results: Numbers that speak
The solution implemented for Birrificio Angelo Poretti was an immediate success:
- 5,000 unique users in just 48 hours
- Over 95% satisfaction rate with the Taste Test results
- 6.3% direct impact on conversions
These results proved that sensory-driven personalization can turn curiosity into purchase intent — guiding consumers through a journey that builds both trust and desire.
By guiding consumers through a personalized sensory journey, Poretti managed to stand out in a crowded digital environment, offering not just products, but memorable experiences that build trust and desire.
Conclusion
In today’s competitive market, personalization and engagement are not optional, they are essential for growth.
Vinhood’s Taste Test helps brands transform their digital presence into a consumer-centric, sensory-driven experiences that increases attention, strengthen emotional connection and trust, and boosts e-commerce conversions.
Want to create your own success story? Contact us today and let’s build it together.
