Understanding Global Dining Habits: A Deep Dive Into Cultural Tastes and Time Spent

In the rich tapestry of human existence, few things are as universal yet diverse as our dining habits. From the French dedicating over two hours to their culinary experiences to Americans spending barely an hour, our eating rituals tell a compelling story. This blog post aims to dissect global dining habits and reveal how they're transforming the Food & Beverage sector.

The French Culinary Experience

At the pinnacle of dining indulgence are the French. With an astounding 2 hours and 11 minutes dedicated to savoring their meals, it's clear that gastronomy is an art form for them. Read more about French dining culture here.

The Mediterranean Connection: Italians and Greeks

Following closely are Italians and Greeks, each spending around 2 hours and 5 minutes enjoying their meals. In Mediterranean cultures, gastronomy serves as a cornerstone, emphasizing communal eating and elaborate meals.

The North American Paradigm: Canada and the US

The scenario changes when we look at North America. Canadians and Americans allocate 1 hour and 4 minutes and 1 hour and 1 minute to their meals, respectively. Despite being neighbors, a 3-minute gap reveals the subtle yet noteworthy differences.

The Revolution in Food & Beverage

Our mission is to innovate in the Food & Beverage sector using sensory analysis and food science. Our strategy involves identifying individual taste preferences, thereby empowering consumers to make informed choices. In turn, companies gain invaluable insights for brand positioning.

The Numbers Speak

We've conducted over 1.5 million tests in 38 countries. The results are promising:

  • 85% customer satisfaction with our product recommendations
  • 5% increase in sales
  • 5% increase in NPS (Net Promoter Score)


Global dining habits are more than just numbers; they're an exploration of cultures, identities, and innovations. Contact us to find out how you can turn this data into profit.