Who and why?
In the world of taste we’re used to getting to know consumers according to what they choose and consume.
We study the reasons for their choices and the taste preferences that guide them.
We’ve already conducted 1.5 million tests and conduct thousands of new ones every month, in more than 35 countries around the world.
Our solutions are created for companies that operate in the world of taste, in different and ever more various product categories. The first that we’ve analyzed are wine, beer, coffee, bread, and tea.
Together we can find a solution that perfectly meets your needs and can be thoroughly integrated with all IT systems, your online-offline retail environment, and your regular suppliers.
Our solutions for Retailers
Taste & Match ID.Investigation
Develop the catalogue.
Objective: Development of the potential retailer’s catalogue and preliminary stage for the implementation of any solution, whether online or offline.
Selection of items for the products’ retail catalogue, thorough taste analysis, categorization according to the taste character profiles, and definition of criteria for making recommendations to consumers through the pre-chosen digital solution, online and/or offline. Pre-selection of content to be communicated to clients.
Optima ID.Catalogue
Optimize retail strategy and business development.
Objective: to ensure that one year after the project’s initial implementation, all of the data for optimizing the retail strategy and developing the business in the following year will be available.
We perform a detailed analysis of the catalogue’s performance in terms of items and taste profile. We collect the data on new and loyal clients with regard to market trends. We define the strategic choices to be implemented in terms of selection and CRM for a growing retail business.
Taste ID.Test
Optimize the growth of e-commerce.
Objective: growth of business and e-commerce.
This is VINHOOD’s iconic solution. A digital solution that can be either ready-to-use (Plug&Play) or personalized (Custom).
Engaging, always in line with the evolution of your product catalogue, and of help to the consumer, it uses high-impact interactive communication to make each visit to your online store longer and more interactive, thus stimulating the growth of your business.
Through a banner, widget, or smart footer, depending on the chosen configuration of your online store, VINHOOD’s profiling Taste ID.Test engages and guides people through interesting and appealing content, and above all helps them to purchase the ideal product for any consumption situation.
Follow-Up: every six months we organize a 2-hour online business review with our and your marketing and sales teams in order to study the solution’s performance and how the business is being steered.
Store ID.Advisor
Improve the in-store experience.
Objective: improvement in the in-store consumer experience and business growth.
This is VINHOOD’s iconic solution applied to stores, in a ready-to-use (Plug&Play) or personalized (Custom) version.
Engaging, always in line with the evolution of your product catalogue, and of help to your customers, it uses high-impact interactive communication in stores to make each visit longer, more interactive, and more interesting, thus stimulating the growth of your business and communicating engaging and high quality content.
It takes the form of a physical totem that’s perfectly integrated in the retail space.
The totem solution is chosen with you, depending on your and our current suppliers, and our digital solutions can be perfectly adapted to any model.
Follow-Up: every six months we organize a 2-hour online business review with our and your marketing and sales teams in order to study the solution’s performance and how the business is being steered.
Mobile ID.Advisor
Improve the experience in small stores.
Objective: improvement in the in-store consumer experience and business growth. Ideal for small stores.
This is VINHOOD’s iconic solution designed specifically for small and medium-sized stores, in a ready-to-use (Plug&Play) or personalized (Custom) version.
Consumers visiting the store can take advantage through their own phone, using the QR codes present in your retail space.
Always in line with the evolution of your product catalogue, the solution guides customers in their choice of products, making each visit to your store longer, more interactive, and more interesting, stimulating the growth of your business, and conveying engaging and high quality content.
The creation graphic of the PLV for activating the solution can incorporate institutional VH graphics and the store’s graphics.
Follow-Up: every six months we organize a 2-hour online business review with our and your marketing and sales teams in order to study the solution’s performance and how the business is being steered.
Taste Launch.Event
Promote the solution’s launch.
Objective: creation of an inaugural event for the solution in order to maximize its success.
Thanks to our proven experience, we’re able to organize the perfect, tailored, inaugural events for the TASTE ID.TEST, STORE ID.ADVISOR, or MOBILE ID.ADVISOR solutions.
The model can vary (online or offline, with or without hostesses, with or without tasters, with or without digital materials).
Taste CRM.Strategy
Create a CRM strategy for the world of taste.
Objective: creation of an innovative CRM strategy for the world of taste.
Our knowledge of the worlds of taste and retail, our marketing skills, and our practical sales experience make it possible for us to conceive of and define a unique CRM strategy for you, integrated with the world of taste.
In order to stand out from the competition and establish a profound, engaging, and long-lasting relationship with your consumers.
Taste CRM.Design
Create a CRM strategy for the world of taste.
Objective: implementation of a plan for an innovative CRM strategy
Our IT teams, our knowledge of the consumer experience, and our practical sales experience make it possible for us to deliver a unique CRM strategy, integrated with the world of taste.
In order to stand out from the competition and establish a profound, engaging, and long-lasting relationship with your consumers.
Did you know?
The Solutions Taste ID.Test, Store ID.Advisor, Mobile ID.Advisor can be:
Integrated with the FIDELITY CARD system used in the store.
The consumer’s taste profile is integrated with his fidelity card so that each time he visits the store he can receive recommendations tailored to his taste habits or situations. To be used on the next visit.
Integrated with the ELECTRONIC PRICE TAGS system on the store shelves.
The purpose of this integration is to immediately help consumers identify the products in the store in order to increase the frequency with which they are placed in the shopping cart. Once the consumer’s ideal product has been recommended, the solution also shows him its position in the aisle by lighting up its price tag.
Integrated with the store’s DIGITAL MAPPING system, perfect for large stores.
The purpose of this integration is to help consumers find the products in the store in order to increase the frequency with which they are placed in the shopping cart. Once the consumer’s ideal product has been recommended, the solution will show the store map and the route to take in order to locate the recommended product on the shelf.
