Who and why?
In the world of taste we’re used to getting to know consumers according to what they choose and consume.
We study the reasons for their choices and the taste preferences that guide them.
We’ve already conducted 1.5 million tests and conduct thousands of new ones every month, in more than 35 countries around the world.
Our solutions are created for companies that operate in the world of taste, in different and ever more various product categories. The first that we’ve analyzed are wine, beer, coffee, bread, and tea.
Our solutions for Brands
Consumer ID.Sensorial Research
Profile your current and future clients.
Objective: innovate your clients’ and consumers’ experience through a digital tool that’s capable of recommending products which correspond with their sensory preferences, simultaneously providing innovative and engaging content.
Our digital tool also helps companies to get to know their clients, collect information, and potentially develop products that are more in line with their preferences.
Our solution works by focusing on the user: people answer questions related to their taste preferences and daily dietary habits, in an understandable and non-technical language.
Our sensory profiling approach:
1 – Qualitative Stage
Strong academic skills, a team made up of sensory analysis and food experts, and a methodology that’s both human and scientific: these elements serve as our qualitative introduction to the sensory world.
This first stage studies the uses, habits, and trends within the F&B industry of a specific culture or country in order to formulate a series of hypotheses that are tested out in the subsequent stage.
2 – Quantitative Stage
This stage is characterized by the collection and subsequent analysis of more detailed information, from which characteristic fragrances and tastes emerge, as do the trends that differentiate consumers according to their specific country.
This data is integrated with the initial hypotheses and the taste test is reworked and perfected in order to respond to the unique characteristics and needs of the reference market.
3 – Implementation Stage
This stage is characterized by the collection and subsequent analysis of more detailed information, from which characteristic fragrances and tastes emerge, as do the trends that differentiate consumers according to their specific country.
This data is integrated with the initial hypotheses and the taste test is reworked and perfected in order to respond to the unique characteristics and needs of the reference market.
Sensorial ID.Brand Expression
Create a sensory marketing mix.
Objective: develop the sensory experience connected to a product or to a product platform by strengthening the marketing mix and brand strategy.
Our solution consists in defining the expression of a brand or a product platform through the lens of sensory analysis.
Companies position their brand or product platform according to the following elements:
Our sensory profiling approach:
Consumer ID.Sensorial Branding
Optimize and position your products.
Objective: help companies branch out to new markets or categories by identifying the dominant taste areas and supporting the product platform or brand’s positioning.
This is a strategic study that takes advantage of the data collected by VINHOOD within 35 countries where it is present and regarding different product categories (CONSUMER ID.SENSORIAL RESEARCH).
From a global perspective, the sensory know-how developed in multiple markets makes it possible to show companies their product platform or brand’s positioning within the cluster of taste preferences present in the reference country or market. Once the prototypes or existing products have been analyzed, the best position and target audience are recommended.
