{"id":7693,"date":"2025-10-09T16:17:54","date_gmt":"2025-10-09T14:17:54","guid":{"rendered":"https:\/\/business.vinhood.com\/?p=7693"},"modified":"2025-10-09T16:28:13","modified_gmt":"2025-10-09T14:28:13","slug":"case-study-la-doria","status":"publish","type":"post","link":"https:\/\/business.vinhood.com\/it\/osservatorio\/innovazioni-di-gusto\/case-study-la-doria\/","title":{"rendered":"Case study: La Doria"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:140px;--awb-background-color:#f8f8fa;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:30px;\"><img decoding=\"async\" width=\"512\" height=\"512\" alt=\"Ladoria Group Logo\" title=\"ladoria-group-logo\" src=\"https:\/\/business.vinhood.com\/wp-content\/uploads\/2025\/08\/ladoria-group-logo.png\" class=\"img-responsive wp-image-7032\" srcset=\"https:\/\/business.vinhood.com\/wp-content\/uploads\/2025\/08\/ladoria-group-logo-200x200.png 200w, https:\/\/business.vinhood.com\/wp-content\/uploads\/2025\/08\/ladoria-group-logo-400x400.png 400w, https:\/\/business.vinhood.com\/wp-content\/uploads\/2025\/08\/ladoria-group-logo.png 512w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:48px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:48;line-height:1.1;\">Case study: La Doria<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;\"><p>La Doria \u2014 azienda innovatrice e tra i nomi pi\u00f9 rispettati nel mercato italiano dei succhi Private Label \u2014 ha individuato una forte opportunit\u00e0 di crescita nel settore dei succhi.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>Man mano che i gusti dei consumatori cambiavano e si affermavano nuove preferenze, La Doria ha deciso di <strong>andare oltre le tradizionali ricerche di mercato<\/strong>. L\u2019obiettivo: comprendere in profondit\u00e0 queste evoluzioni e aggiornare in modo proattivo il proprio portafoglio per anticipare le tendenze e continuare a conquistare i consumatori.<\/p>\n<h2>Il nostro approccio<\/h2>\n<p>Per supportare La Doria, abbiamo unito competenze sensoriali e data intelligence. Il nostro lavoro ha previsto:<\/p>\n<ul>\n<li>La <strong>mappatura dei cluster<\/strong> di gusto dei consumatori nel mercato italiano dei succhi d\u2019arancia.<\/li>\n<li>Il <strong>posizionamento dei prodotti<\/strong> La Doria e dei principali competitor all\u2019interno di questi cluster.<\/li>\n<li>L\u2019identificazione dei <strong>\u201cpunti ideali\u201d<\/strong>: profili sensoriali con il maggiore potenziale di gradimento per un pubblico ampio.<\/li>\n<\/ul>\n<p>Questo ci ha permesso di mettere in luce i punti di forza della gamma attuale e le aree di opportunit\u00e0 per il futuro.<\/p>\n<h2>Il risultato<\/h2>\n<p>Insieme abbiamo definito due chiare direzioni strategiche:<\/p>\n<ol>\n<li>Ottimizzare il succo d\u2019arancia esistente, perfezionandone il profilo sensoriale per <a href=\"https:\/\/business.vinhood.com\/it\/soluzioni-sul-gusto\/consumer-taste-insights-analisi-sensoriale\/monitoraggio-dellevoluzione-del-gusto-nel-tempo\/\"><strong>rispondere meglio ai gusti emergenti dei consumatori<\/strong><\/a>.<\/li>\n<li>Sviluppare un nuovo concept di bevanda a base di arancia, con un <a href=\"https:\/\/business.vinhood.com\/it\/soluzioni-sul-gusto\/consumer-taste-insights-analisi-sensoriale\/segmentazione-del-consumatore-guidata-dal-gusto\/\"><strong>posizionamento mirato ad ampliare l\u2019appeal e raggiungere nuovi target<\/strong><\/a>.<\/li>\n<\/ol>\n<p>Entrambe le direzioni sono state sostenute da raccomandazioni concrete e operative, consentendo a La Doria di trasformare gli insight in innovazione e consolidare la propria leadership di mercato.<\/p>\n<h2>Perch\u00e9 conta<\/h2>\n<p>Combinando segmentazione dei consumatori e mappatura sensoriale, La Doria ha ottenuto una <strong>roadmap chiara e basata sui dati per lo sviluppo prodotto<\/strong>. La collaborazione ha <em>accelerato i tempi di innovazione, ridotto il time-to-market e rafforzato le basi per i lanci futuri<\/em>.<\/p>\n<p>Vuoi scoprire come gli insight sensoriali possono aiutare anche il tuo brand a crescere e innovare? <em><strong>Contattaci.<\/strong><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Doria \u2014 azienda innovatrice e tra i nomi pi\u00f9 rispettati nel mercato italiano dei succhi Private Label \u2014 ha individuato una forte opportunit\u00e0 di crescita nel settore dei succhi.<\/p>\n","protected":false},"author":19,"featured_media":7032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[407],"tags":[],"class_list":["post-7693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovazioni-di-gusto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study: La Doria<\/title>\n<meta name=\"description\" content=\"La Doria ha utilizzato insight sensoriali e dati per perfezionare i propri succhi e guidare l\u2019innovazione nel mercato Private Label.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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