{"id":1374,"date":"2022-12-14T11:55:35","date_gmt":"2022-12-14T10:55:35","guid":{"rendered":"https:\/\/business.vinhood.com\/success-stories\/lavazza\/"},"modified":"2024-02-29T13:31:18","modified_gmt":"2024-02-29T12:31:18","slug":"lavazza","status":"publish","type":"avada_portfolio","link":"https:\/\/business.vinhood.com\/it\/success-stories\/lavazza\/","title":{"rendered":"Lavazza"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.1;\">Lavazza<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Obiettivi:<\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Stabilire una relazione tra i nuovi consumatori e il brand e rafforzare il rapporto con i clienti pi\u00f9 fedeli, sia online che offline.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Cosa abbiamo fatto:<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>Durante la Design Week 2020, presso il pop-up store, abbiamo utilizzato l&#8217;approccio sensoriale di VINHOOD per consentire al consumatore di scegliere dal catalogo la marca di caff\u00e8 pi\u00f9 compatibile con le sue preferenze di gusto e con quella che chiamiamo la sua <em>identit\u00e0 di gusto<\/em>.<\/p>\n<p>Abbiamo progettato l&#8217;esperienza dei consumatori che hanno visitato il pop-up store in modo che fosse sempre nuova e unica attraverso ogni canale, sia fisico che digitale.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Nel negozio pop-up:<\/h3><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-genderless fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Attraverso il <a href=\"https:\/\/business.vinhood.com\/it\/approccio\/#taste-id-test\">Taste ID.Test<\/a>, l&#8217;iconica soluzione di VH, disponibile su tablet e dispositivi mobili, i consumatori scoprono la propria identit\u00e0 gustativa, identificata da semplici caratteri, per esplorare il proprio gusto e le proprie preferenze di consumo divertendosi.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-genderless fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>La scelta di quale capsula acquistare \u00e8 guidata dai \u201ccaratteri\u201d: ogni consumatore vede i prodotti consigliati pi\u00f9 compatibili con le proprie preferenze.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Sul sito:<\/h3><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-genderless fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Il <a href=\"https:\/\/business.vinhood.com\/it\/approccio\/#taste-id-test\">Taste ID.Test<\/a> \u00e8 stato integrato nell&#8217;interfaccia esistente del sito web per guidare gli utenti nella scelta della loro miscela ideale, concentrandosi sul gusto personale e approfondendo in modo divertente la conoscenza dei vari aspetti del \u201cmondo del caff\u00e8\u201d.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-genderless fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Per un pubblico pi\u00f9 fedele ed esperto viene proposto un test pi\u00f9 approfondito, che istruisce anche gli utenti sulle caratteristiche organolettiche del caff\u00e8 come prodotto.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>Ulteriori informazioni sulla nostra soluzione: <a href=\"https:\/\/business.vinhood.com\/it\/approccio\/#taste-id-test\">Taste ID.Test<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1374","avada_portfolio","type-avada_portfolio","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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