{"id":1362,"date":"2022-12-14T12:02:34","date_gmt":"2022-12-14T11:02:34","guid":{"rendered":"https:\/\/business.vinhood.com\/success-stories\/eataly\/"},"modified":"2023-12-01T15:29:47","modified_gmt":"2023-12-01T14:29:47","slug":"eataly","status":"publish","type":"avada_portfolio","link":"https:\/\/business.vinhood.com\/it\/success-stories\/eataly\/","title":{"rendered":"Eataly"},"content":{"rendered":"

<\/lite-youtube><\/div><\/div><\/div><\/div><\/div><\/div>

Eataly<\/h1><\/div>

Obiettivi:<\/h3><\/div>

Migliorare l’esperienza dei clienti e dello staff nel negozio di Chicago attraverso nuove soluzioni sviluppate per il target specifico del brand (americani con la passione per il cibo e i prodotti Made in Italy).<\/p>\n

Conoscere meglio i clienti per soddisfarli a lungo termine, creando un database di wine lovers.<\/p>\n

Sviluppare il business in-store attraverso eventi e coinvolgimento.<\/p>\n<\/div>

Cosa abbiamo fatto:<\/h3><\/div>

Avviare una soluzione fisica e digitale che \u00e8 stata messa a disposizione dei consumatori attraverso totem a parete o tablet, utilizzati dal personale. Uno \u201cstore advisor\u201d digitale e fisico che consente ai consumatori di scoprire e acquistare in modo rapido e coinvolgente vini perfettamente compatibili con i loro gusti e\/o aiutare lo staff nel primo approccio con i consumatori per indirizzarli o raccontargli la loro scelta vino. Inoltre, i consumatori possono scaricare l’applicazione VINHOOD per continuare l’esperienza a casa. L’intera esperienza \u00e8 guidata dai contenuti di VINHOOD (contenuti tecnici ed emozionali, abbinamenti con ricette, canzoni, libri, ecc.), suddivisi per i vari vini che sono stati classificati in base al loro carattere gustativo.<\/p>\n<\/div><\/div><\/div>

I risultati:<\/h3><\/div>
  • <\/i><\/span>
    \n

    maggiore soddisfazione nell’interazione con hostess e steward in-store<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    Gli Eataly Wine Days sono stati i giorni in cui lo store Eataly di Chicago ha registrato il maggior volume di vendite.<\/p>\n<\/div><\/li><\/ul>

    Per quanto riguarda i CHIOSCHI e l’APP:<\/h5><\/div>
    • <\/i><\/span>
      \n

      mensile: 250-300 test mediamente -> 10% di conversioni senza hostess e 20% di conversioni con hostess<\/p>\n<\/div><\/li>

    • <\/i><\/span>
      \n

      percentuale di completamento tra il 60% (senza staff – totem da parete) e l’80% (con staff)<\/p>\n<\/div><\/li>

    • <\/i><\/span>
      \n

      rispetto alla media di mercato e ai dati condivisi da Eataly, le newsletter sono state aperte 3-5 volte pi\u00f9 frequentemente<\/p>\n<\/div><\/li><\/ul>

      Per quanto riguarda il coinvolgimento del negozio:<\/h5><\/div>
      • <\/i><\/span>
        \n

        uno stand con una selezione di vini per una settimana<\/p>\n<\/div><\/li>

      • <\/i><\/span>
        \n

        un aumento degli acquisti dei vini prescelti nella settimana successiva<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>

        <\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1362","avada_portfolio","type-avada_portfolio","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nEataly - Vinhood per Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eataly - Vinhood per Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/business.vinhood.com\/success-stories\/eataly\/\" \/>\n<meta property=\"og:site_name\" content=\"Vinhood per Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VINHOOD.vinoaporter\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T14:29:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/business.vinhood.com\/success-stories\/eataly\/\",\"url\":\"https:\/\/business.vinhood.com\/success-stories\/eataly\/\",\"name\":\"Eataly - 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